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Retail Report Crab, crabmeat sales lag Increased retail prices dent crab dollars per store C rabs and crab- meat were af- fected by in- creased average retail prices in the 52 weeks ending June 30, with weekly crab dollars per store down 3.5 percent and crabmeat down 0.8 percent. Su- permarket averaged crab sales $343 per store per week, while crabmeat averaged just $112 in the same pe- riod. Crabs account- ed for nearly half of crustacean dollar sales with 47.3 percent dollar crabmeat category share; accounted for 15.4 percent. Crab sales peaked during the weeks cor- responding with New Year's Eve, bringing in $751 per store the week of Dec. 31, 2011, down from $805 the previous year. Weekly crabmeat sales peaked a week earlier, bringing in $316 per store dur- ing the week ending Dec. 24, 2011, com- pared to $327 per store the previous year. Te second-highest period in sales for crabs coin- cided with Valentine's Day and Tanksgiving for crabmeat, proving crabs and crabmeat are a popular option for winter holiday meals or appetizers. Average weekly sales Holiday happenings Weekly crab dollar sales per store, 52 weeks ending June 30 $100 $300 $500 $700 $900 2012 2011 per store for crabs de- creased in all four U.S. regions. Te South led weekly crab sales, bringing in $410 per store (down 0.9 per- cent) compared to the Western region, which had the lowest aver- age weekly dollars of $225 per store (down 11.2 percent). Te East brought in the second highest weekly sales per store at $398 (down 2.5 percent), and the Cen- tral region followed with $285 per store (down 4.3 percent). Regionally, fresh crabs and crabmeat had the same spikes as na- tional sales in the weeks associated with New Year's Eve and Valen- tine's Day. Te Central region had the highest average sales, hitting $1,116 per store dur- ing New Year's week and the lowest sales per store at $158 the week ending Oct. 29, 2011. While the Western re- gion had the lowest av- erage sales throughout the period, the West posted the third high- est peak at $839 per store during the week ending Dec. 31, 2011. At the lowest point, the West brought in $118 per store the week end- ing Oct. 29, 2011. Crab cakes for Christmas Weekly crabmeat dollar sales per store, 52 weeks ending June 30 $50 $100 $150 $200 $250 $300 $350 2012 2011 This sales review is provided by the Nielsen Perishables Group. Based in Chicago, the Nielsen Perishables Group specializes in research, analytics, marketing com- munications, category development, promotional best practices and shopper insights. Reported results are for the 52 weeks ending June 30, 2012, compiled from grocery stores nationwide representing 62.2 percent of national supermarket ACV share. For more information, contact Kelli Beckel at: (773) 929-7013; kelli.beckel@ nielsen.com. 16 SeaFood Business October 2012 Visit us online at www.seafoodbusiness.com Total U.S. crustacean dollar share By subcategory, 52 weeks ending June 30 Crabs Lobsters Crabmeat Crawfish/Crayfish 35.1% 47.3% 15.4% 2.2% 16-Jul 13-Aug 30-Jul 27-Aug 10-Sep 24-Sep 22-Oct 8-Oct 19-Nov 5-Nov 17-Dec 3-Dec 31-Dec 14-Jan 28-Jan 16-Jul 13-Aug 30-Jul 27-Aug 10-Sep 24-Sep 22-Oct 8-Oct 19-Nov 5-Nov 17-Dec 3-Dec 31-Dec 14-Jan 28-Jan 11-Feb 25-Feb 10-Mar 24-Mar 21-Apr 7-Apr 19-May 5-May 16-Jun 2-Jun 30-Jun 11-Feb 25-Feb 10-Mar 24-Mar 21-Apr 7-Apr 19-May 5-May 16-Jun 2-Jun 30-Jun