Retail Survey Dollars & cents Steady margins
Year-to-date, how does 2012's gross margin for seafood compare to 2011's?
Higher Same Lower
49% 21% 30% Economic impact
How has the recession affected your seafood department sales?
Customers switching to cheaper species
Sales are down
Customers switching to other center-of-plate proteins
We've increased our ready-to-cook/ take-home meal selection
Other Sales boost 0% 20% 40% 60% 80%
Year-to-date, how do 2012 seafood sales compare to those in 2011?
Higher Same Lower
32% 54%
Under $100,000 $100,000 - $199,999 $200,000 - $299,999 $300,000 - $499,999
Money makin'
Which category describes the gross margin for your seafood department/store seafood sales?
0 - 15%
15.1 - 25% 25.1 - 30%
More than 30%
32% 38% 13% 17% 11% 9% 16%
$500,000 - $749,999 $750,000 - $1 million More than $1 million
Department dollars 13%
Which category describes your store's total annual seafood sales?
37% 10% 9% 8%
Visit us online at www.seafoodbusiness.com
October 2012 SeaFood Business 47