SeaFood Business

OCT 2012

SeaFood Business is the global trusted authority for seafood buyers and sellers. We are the seafood industry's leading trade magazine with more than 30 years of experience. Our coverage is based on the "business" of buying and selling seafood.

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Retail Survey The big picture confusing to the customers," says Shebilske. "Retailers are more con- fused than most consumers about sustainability," says Tom Waltimire, specialist for Fla.-based Winn-Dixie Stores. However, Winn-Dixie carries mostly sustainable seafood because some of its shoppers are concerned about whether their seafood is sustainable or not. Methodology SeaFood Business' biennial survey for the seafood retail industry was conducted online in May 2012. On May 8, 2012, 1,589 sea- food retailers were invited to participate in the survey. Te invitations were sent via email and 116 people responded for a 7.3 percent response rate. Raffle winner SeaFood Business solicited our readers to complete the survey and they responded with enthusiasm. Our $100 winner is Nancy Chavez-Berg of Nantucket Shoals Seafood Market in Albuquerque, N.M. CONGRATULATIONS! seafood-sourcing Jacksonville, Troubleshooting What do you consider to be the THREE biggest challenges facing seafood retailers? (Respondents were allowed to choose multiple responses) Sustainability-related issues Sourcing/product availability Competition from supercenters Consumers' lack of knowledge Consumer price resistance Rising wholesale prices Consumer trust/perception of fraud Rising energy costs Expanding seafood sales Labor Labeling - country of origin Competition from restaurants Food safety Labeling - nutritional Other 0% 10% 20% Overcoming obstacles Which one of these is your customers' No. 1 concern? Freshness/quality Price How to cook Food safety Taste Sustainable seafood products Nutritional benefits Other Organic/natural products 0% Convenience 0% Skin/bones 0% Home storage & handling SEAFOOD BUSINESS is published monthly by Diversified Business Communications, 121 Free Street, P.O. Box 7438, Portland, ME 04112. PUBLISHER: Mary Larkin, Diversified Business Communications, 121 Free Street, P.O. Box 7438, Portland, ME 04112; ASSOCIATE PUBLISHER/EDITOR: Fiona Robinson, Diversified Business Communications, 121 Free Street, P.O. Box 7438, Portland, ME 04112; OWNER: Diversified Communications, 121 Free Street, Portland, ME 04112. Annual Subscriptions For SeaFood Business: USA - $57.00, Canada - $69.00, All other countries / Airmail $99.00 SHAREHOLDER OWNING OR HOLDING 1% OR MORE OF TOTAL AMOUNT OF DIVERSIFIED COMMUNICATIONS' STOCK, AS OF AUGUST 17, 2012: Josephine H. Detmer 14 Spruce Lane Cumberland Foreside, ME 04110 J.Detmer ILIT Trustee(s)/ Personal Rep. Deborah Curtis 19 Ellsworth St. Portland, ME 04102 J.Detmer GRAT#4 Trustee(s)/ Personal Rep. Zareen Taj Mirza 11 Spruce Lane Cumberland Foreside, ME 04110 Zareen Taj Mirza 11 Spruce Ln. Cumberland Foreside, ME 04110 Alison D. Hildreth 54 Thornhurst Rd. Falmouth, ME 04105 A. Hildreth GRAT#2 Trustee(s)/ Personal Rep. Daniel W. Hildreth 54 Thornhurst Rd. Falmouth, ME 04105 Daniel W. Hildreth 55 Thornhurst Rd. Falmouth, ME 04105 Estate of Hasket D. Hildreth Trustee(s)/ Personal Rep. Malcolm B. Hildreth c/o LeBlanc & Young PO Box 7950, Portland, ME 04112 Hasket D. Hildreth Trust u/w fbo Addison K.D. Hildreth Trustee(s)/ Personal Rep. Daniel W. Hildreth c/o LeBlanc & Young PO Box 7950 Ptld. ME 04112 Hasket D. Hildreth Trust u/w fboFrances Derby Hildreth Frances C. Hildreth Trustee PO Box 493, Oldwick, NJ 08858 Malcolm B. Hildreth 124 Greely Rd. Cumberland, ME 04021 Thomas W. Hildreth 340 Riverside Drive Apt 14-A New York, NY 10025 H.& A. Hildreth ILIT Trustee(s)/ Personal Rep. Daniel & Malcolm Hildreth 55 Thornhurst Rd. Falmouth, ME 04105 Horace A. Hildreth 54 Thornhurst Rd. Falmouth, ME 04105 Anita Sundaram 4520 NW 17th Pl. Gainesville, FL 32605 46 SeaFood Business October 2012 Visit us online at www.seafoodbusiness.com Extent and Nature of Circulation: Total # copies printed: Paid/Requested Circulation thru dealers, etc. (not mailed): Paid/Requested Mail Subscriptions Total paid/requested circulation: Free distribution by mail: Free distribution outside mail (show): Total free distribution: Total distribution: Copies not distributed (office/overs/spoilage): Returned from news agents: TOTAL: % paid/requested circulation: Avg # Copies of Each Issue During Preceding 12 Months 16,058 113 0 14,130 14,243 513 958 1,471 15,714 344 0 16,058 90.64% Actual # Copies of Single Issue Published Nearest to Filing Date 16,526 113 0 14,112 14,224 463 1,500 1,963 16,187 339 0 16,526 87.87% 11% 20% 51% 2% 2% 6% 6% 2% 1% 30% 40% 50% 60% STATEMENT OF OWNERSHIP MANAGEMENT AND CIRCULATION Section 3685, Title 39, United States Code October 1, 2012

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