SeaFood Business

OCT 2012

SeaFood Business is the global trusted authority for seafood buyers and sellers. We are the seafood industry's leading trade magazine with more than 30 years of experience. Our coverage is based on the "business" of buying and selling seafood.

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Editor's Note Publisher Mary Larkin / mlarkin@divcom.com Associate Publisher / Editor Fiona Robinson / frobinson@divcom.com Senior Editor, SeaFood Business James Wright / jwright@divcom.com Assistant Editor, SeafoodSource April Forristall / aforristall@divcom.com Assistant Editor, SeaFood Business Melissa Wood / mwood@divcom.com Contributing Editors Christine Blank, Chris Dove, Lisa Duchene, Anthony Fletcher, Joanne Friedrick, Jason Holland, Lauren Kramer, Chris Loew Production Director Randy LeShane / rleshane@divcom.com Art Director What's the per-capita fuss? W hen seafood consumption figures are released, whether for Spain, China, the United States or any other country, the Monday-morning quarterbacks begin to crunch the statistics. Numbers are up? Te industry is fulfilling demands of consumers hungry for the taste and associated health benefits that come with eating seafood. If the numbers are down, skeptics argue there is something wrong with the data or the way the numbers are calculated. Spain's annual seafood consumption is at 58.5 pounds and is forecast to rise to 62 pounds per capita next year (see A Fish Fiesta on page 20). Tere's a steady flock of companies looking to get a piece of the revenue pie in the Spanish market. And at less than a quarter of Spain's projected consumption is the United States, with seafood consumption at 15 pounds per capita in 2011, down from 15.8 pounds in 2010. Te National Fisheries Institute says this is due to significant export growth and a population increase rather than Americans eating less seafood. But considering the price of seafood has gone up in the past few years, I'm sure that cost has had some impact on the amount of seafood being consumed. Once the news cycle about consumption is over, what are buyers left to do? Teir jobs are about flavor profile, product execution and profit margin, priorities that are not always in that order. Talk of per-capita consumption soon goes out the window. For those readers looking for more analysis of the per-capita conversation, look for continued coverage in the Top Story of the November issue of SeaFood Business. Laura Lee Dobson / ldobson@divcom.com Production Associate Doug Stewart / dstewart@divcom.com Production Web Designer Katie Emery / kemery@divcom.com Advertising Coordinator Wendy Jalbert / wjalbert@divcom.com ADVERTISING SALES Sue Kogan, Sales Manager (305) 598-0757 / Fax: (305) 598-0758 skogan@divcom.com Marjorie Ferris, Sales Manager (207) 842-5631 / Fax: (207) 842-5611 mferris@divcom.com CLASSIFIED ADVERTISING SALES Wes Doane (207) 842-5496 / Fax: (207) 842-5611 wdoane@divcom.com DIVERSIFIED BUSINESS COMMUNICATIONS 121 Free St., P.O. Box 7438 Portland, ME 04112-7438 (207) 842-5606 Fax: (207) 842-5603 Published by Diversified Business Communications Publisher of National Fisherman and WorkBoat Copyright © 2012 Diversified Business Communications PRINTED IN U.S.A. www.twitter.com@SeaFoodBusiness www.facebook.com/SeaFoodBusinessmagazine @SeaFoodBusiness, @SeafoodSource .com/SeaFoodBusinessmagazine Producer of The International Boston Seafood Show, Seafood Processing America, New England Food Show, European Seafood Exposition, Seafood Processing Europe, Asian Seafood Expo, Seafood Barcelona and www.seafoodsource.com Editorial Advisory Board DISTRIBUTION Rich Polins, North Coast Seafoods Jim Wallace, C&S; Wholesale Grocers RETAIL Robert Cerullo, Wakefern Food Corp. Jack Gridley, Dorothy Lane Market 4 SeaFood Business October 2012 FOODSERVICE Roger Bing, Darden Restaurants Roger Berkowitz, Richard Vellante, Legal Sea Foods Steve LaHaie, Shaw's Crab House Andrew Wilkinson, Skipjack's Nancy Hasselback President/CEO Mary Larkin VP Seafood Expositions Liz Plizga Show Director, IBSS Hilary Manning Sales Director, Seafood Expositions Karen Butland Sales Manager, IBSS Victoria Hennin VP Strategic Marketing and Business Intelligence (207) 842-5500 / Fax: (207) 842-5505 www.divbusiness.com

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