Editor's Note Publisher
Mary Larkin / mlarkin@divcom.com Associate Publisher / Editor
Fiona Robinson / frobinson@divcom.com Senior Editor, SeaFood Business
James Wright / jwright@divcom.com Assistant Editor, SeafoodSource
April Forristall / aforristall@divcom.com
Assistant Editor, SeaFood Business Melissa Wood / mwood@divcom.com Contributing Editors
Christine Blank, Chris Dove, Lisa Duchene, Anthony Fletcher, Joanne Friedrick,
Reaching out to BRICS buyers Y
ears ago U.S. seafood suppliers referred to doing business in Asia as entering the "Wild, Wild West" because the cultural and regulatory unknowns can throw you for a loop. Nowadays, as the seafood trade becomes increasingly global, the markets that are being considered for new seafood buyers are literally North, South, East AND West.
Consider this issue's Top Story, Market Targets, which explains the increasing role that
BRICS (Brazil, Russia, India, China, South Africa) nations are playing in the seafood category. As Senior Editor James Wright discusses, the financial landscape is changing for the BRICS bloc. Countries that were once heavy on the processing side of the supply equation are now getting heavier on the buying side and suppliers around the globe are scurrying to determine what their purchasing needs are. And as the Top Story mentions, dealing with buyers in BRICS countries is more than just checking on currencies and credit; it's weaving through the intricacies of import regulations and developing a level of trust that won't make you lose sleep at night. One global issue that will take the forefront in one of the BRICS nations this month is
sustainability. SeaWeb celebrates the 10th anniversary of its Seafood Summit by holding this event for the first time in Hong Kong. Diversified Business Communications (DBC), parent company for SeaFood Business and SeafoodSource, is the official media sponsor of the event, which is held prior to the Asian Seafood Exposition. Hats off to SeaWeb for keeping this important dialog going. Te momentum builds every year and new topics are brought to the forefront. As we finished up this issue we said goodbye to Steven Hedlund, who worked for DBC for
13 years. Steve joined SeaFood Business knowing next to nothing about seafood, and he left with the nicknames "Mr. Shrimp" and "Professor Halibut." He was a pleasure to work with; a thorough writer and then editor who held it together under duress whether on deadline or moderating a conference. Our loss is the Global Aquaculture Alliance's gain, and it's a comfort to know we'll be able to see Steve at a seafood-related event in the near future. Te entire staff wishes him the best!
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Editorial Advisory Board
DISTRIBUTION Rich Polins, North Coast Seafoods
Jim Wallace, C&S; Wholesale Grocers
RETAIL Robert Cerullo, Wakefern Food Corp.
Jack Gridley, Dorothy Lane Market
4 SeaFood Business September 2012
FOODSERVICE Roger Bing, Darden Restaurants Roger Berkowitz, Richard Vellante, Legal Sea Foods Steve LaHaie, Shaw's Crab House Andrew Wilkinson, Skipjack's
Nancy Hasselback President/CEO Mary Larkin VP Seafood Expositions Liz Plizga Show Director, IBSS Hilary Manning Sales Director, Seafood Expositions Karen Butland Sales Manager, IBSS Victoria Hennin VP Strategic Marketing and Business Intelligence
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