Retail Report
Holiday performance Total U.S. weekly seafood sales
$2,000 $4,000 $6,000 $8,000
$0 2010
Fresh Seafood Other seafood
Prepared seafood 2011
Fresh Seafood Other seafood
Prepared seafood
sales during December with $28,348 per store, a 3 percent increase from the previous year. However, prepared seafood drove the de- partment's overall sales increase, growing 4.6 percent compared to the previous year. Pre- pared seafood posted weekly sales of $7,095 per store, followed by
other seafood with
$1,459 per store, an increase of 3.2 percent. Seafood sales dipped
the week following Tanksgiving to a sea- son low of $4,829 per store. However, the following week, sea- food sales more than doubled, eventually peaking the week of the Christmas holiday. Te
following week of New Year's Eve seafood post- ed the season's second highest sales at $9,376. Regional trends dur-
ing December mirrored those of November, although total dollar sales were higher each week
in December.
Fresh seafood domi- nated sales in each re- gion, and the East and
Central regions were the highest contribu- tors to seafood sales. During December, the East again posted the highest average weekly sales, at $67,056 (dou- ble that of the region's contribution to total sales in November). Te Central region had the second highest contri- bution to total seafood sales in December with $37,058 per store per week, followed by the West at $29,545 and the
at $28,206. Based
Southern on
continued
region perfor-
mance during the 2011 year-end holiday season, a few categories deserv- ing
focus
include shrimp and finfish. Both categories drove department sales in November and De- cember, increasing from the previous year likely
due in part to average retail price increases of approximately 5 per- cent for finfish, and more than 10 percent for shrimp. During No- vember the other pre- pared seafood category, increased sales by 5.9 percent compared to the previous year.
This sales review is provided by the Nielsen Perishables Group. Based in Chicago, the Nielsen Perishables Group specializes in research, analytics, marketing communications, category development, promotional best practices and shopper insights. Reported results are for the week ending Nov. 5, 2011 to Dec. 31, 2011, compiled from grocery stores nationwide representing 62 percent of national supermarket ACV share. For more information, contact Kelli Beckel at: (773) 929-7013; kelli.beckel@ nielsen.com.
BECOME A FAN OF OUR PRODUCTS Passport Cuisine®
ख⅂Γ ®
'Your Friend in the Japanese Food Trade' 888-DNI-GROUP (364-4768) Visit us online at www.seafoodbusiness.com
WWW.DNIGROUP.COM SALESDNIGROUP.COM September 2012 SeaFood Business 19
5-Nov 12-Nov 19-Nov 26-Nov 3-Dec 10-Dec 17-Dec 24-Dec 31-Dec