SeaFood Business

JUL 2014

SeaFood Business is the global trusted authority for seafood buyers and sellers. We are the seafood industry's leading trade magazine with more than 30 years of experience. Our coverage is based on the "business" of buying and selling seafood.

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PRODUCT GUIDE 2014 15 COMPANY Ocean Beauty Seafoods LOCATION Seattle PHONE 206-285-6800 WEBSITE www.oceanbeauty.com Echo Falls: Delicious, Consistent, Top-Quality Smoked Salmon Vertical integration of wild salmon production com- bined with frozen logistics and forward warehousing means that you can count on the product being on the shelf when you need it. Echo Falls packaging and product variety set the stan- dard for the category. And finally, the proof is in the growth and market share. With 9% growth last year, on top of already being the #1 brand in the US, Echo Falls meets the needs of more consumers than any other brand. It begins with food safety. At Ocean Beauty nothing we do is more important than ensuring that the prod- ucts we make are safe and wholesome. Next, the eat- ing quality has to match or exceed the expectations of your consumers. After that, product consistency, reli- ability of supply, and ease of distribution have to match or exceed anything in the market. The packaging and product variety must capture the needs of a broad range of demanding consumers. And finally, it is proved by an established record of growth and success. So, where do we stack up? Our food safety record is second to none. Echo Falls consistently wins cut- tings as well as press and consumer comparisons. O ur goal has always been to make the best smoked salmon in the world. But how do you gauge that? What elements make up a product being the best?

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