SeaFood Business

JUN 2014

SeaFood Business is the global trusted authority for seafood buyers and sellers. We are the seafood industry's leading trade magazine with more than 30 years of experience. Our coverage is based on the "business" of buying and selling seafood.

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Retail Report 10.2% 20 SeaFood Business June 2014 Visit us online at www.seafoodbusiness.com $0 $50 $100 $150 $200 2014 2013 Total $129 $129 West South East Central $0 $1 $2 $3 $4 $5 52 weeks ending Feb. 22 Previous year $4.70 $4.76 Steady surimi Central, Western region sales support surimi-seafood category Spend up slightly Total U.S. surimi seafood spend per trip Central, Western regions lead sales Surimi seafood average weekly sales per store Imitation crab sold an average of $123 per store per week, which remained relatively steady compared to the previous year. Imita- tion lobster is a distant second surimi sub-cat- egory, only accounting for 4.5 percent of su- rimi seafood category dollar sales. Imitation lobster sold an average $6 per store per week, which was an increase of 11.5 percent versus the previous year. S urimi seafood accounted for 1.9 percent of U.S. retail seafood dol- lar sales during the 52 weeks ending Feb. 22, 2014. Average weekly dollar sales growth remained steady this period versus the pre- vious year at $129 per store. Approximately 10.2 percent of U.S. households purchased surimi seafood during the latest 52 weeks, spending $4.76 per trip (an increase of 1.2 percent versus the previous year). House- holds purchased suri- mi seafood an average of 2.2 times per year. Te Central and West were the highest- performing regions for surimi seafood. Te Central region posted the highest dollar con- tribution to seafood sales at 2.8 percent, but weekly dollar sales declined 3.7 percent versus the previous year. Te Central re- gion posted average weekly surimi seafood dollar sales of $159 per store. Te West had the second-highest surimi seafood dollar contri- bution to seafood sales at 2.7 percent, with a weekly sales increase of 1 percent versus the previous year. Te Eastern region had the lowest dollar contribution to sea- food sales, at 1.3 per- cent. Te East posted average weekly dollar sales of $127 per store, down 4.8 percent ver- sus the previous year. Te Southern region experienced the lowest average weekly surimi seafood sales at $116 per store; however, this was an increase of 3.4 percent compared to the previous year and the highest increase among all regions. Imitation crab was the main contributor to the surimi seafood cat- egory, accounting for 95.4 percent of surimi category dollar sales. This sales review is provided by Nielsen Perishables Group. Based in Chicago, NPG specializes in retail measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. FreshFacts ® Point-of-Sale Data: 52 weeks ending Feb. 22, 2014, key U.S. grocery, mass/supercenter and club chains. FreshFacts ® Shopper Insights Powered by Spire: 52 weeks ending Feb. 22, 2014 grocery channel only. For more information, contact Haley Hastings at NPG: (773) 929-7013, Haley.Hastings@ nielsen.com. Product reach Surimi seafood household penetration 52 weeks ending Feb. 22 20_retail report june sfb.indd 20 5/15/14 10:23 AM

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