SeaFood Business

APR 2014

SeaFood Business is the global trusted authority for seafood buyers and sellers. We are the seafood industry's leading trade magazine with more than 30 years of experience. Our coverage is based on the "business" of buying and selling seafood.

Issue link:

Contents of this Issue


Page 24 of 62

Retail Report 20 SeaFood Business April 2014 Visit us online at 0.4% Other 3.7% Octopus/Squid 7% Mussels 16.8% Oysters 15.7% Clams 56.4% Scallops Oyster occasions remain steady Year-end holidays support sales T he mollusk cat- egory contrib- uted 4.7 percent to fresh seafood sales and increased dollar sales 5.7 percent dur- ing the 52 weeks end- ing Dec. 28, 2013. Te oyster category, which at 16.8 percent dollar share was the second-largest mol- lusk sub-category be- hind scallops, contrib- uted to mollusk sales increases during this period. Nationally, oyster sales increased 4.1 percent compared to the previous year. During the 52 weeks ending Jan. 25, 2.3 percent of U.S. households pur- chased oysters, which was steady compared to the previous year. Tese households pur- chased oysters on 1.6 trips per year, which was unchanged com- pared to the prior year. Te average spend per oyster-shopping trip increased 2.8 percent to $10.73. Oyster sales spiked during the holiday season, and peaked the week of Tanks- giving (the week end- ing Nov. 30) at $236 per store. Te second highest-selling period occurred the week of Christmas (the week ending Dec. 28, 2013) when sales reached $208 per store. Te lowest-selling week for oysters occurred the week ending Aug. 24, 2013, at $17 per store. Te South outper- formed the other U.S regions during the lat- est 52 weeks, averag- ing $59 per store per week, an increase of 7 percent compared to the previous year. Te Western region posted the second highest sales at $34, but decreased 1.6 per- cent compared to the prior year. Te Eastern region posted the lowest oys- ter sales, at $25 per store per week, which was an increase of 2.4 percent from the prior year. Te Cen- tral region posted sales at $29 per store per week and increased 1.4 percent versus the prior year. This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. FreshFacts Point-of-Sale Data: 52 weeks ending Dec. 28, 2013, key U.S. grocery, mass/supercenter and club chains. FreshFacts® Shopper Insights Powered by Spire: 52 weeks ending Jan. 25, grocery channel only. For more information, contact Haley Hastings at the Nielsen Perishables Group: (773) 929-7013, haley. Scallops lead mollusk sub-category Mollusk dollar share by sub-category, 52 weeks ending Dec. 28, 2013 Spend hovers above $10 Total U.S. oyster spend per shopping trip Southern region the lone mover Average weekly sales per store, by region $0 $2 $4 $6 $8 $10 $12 52 weeks ending Jan. 25, 2014 Previous year $0 $10 $20 $30 $40 $50 $60 2013 2012 Total U.S. West South East Central 20_RetailReport.indd 20 3/25/14 1:57 PM

Articles in this issue

Links on this page

Archives of this issue

view archives of SeaFood Business - APR 2014