SeaFood Business

MAR 2014

SeaFood Business is the global trusted authority for seafood buyers and sellers. We are the seafood industry's leading trade magazine with more than 30 years of experience. Our coverage is based on the "business" of buying and selling seafood.

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72 SeaFood Business March 2014 Visit us online at www.seafoodbusiness.com Conference Schedule ■ 11 a.m. – 12 p.m. Gulf Seafood Today: Marketing, Traceability and Sustainability Demand for Gulf seafood is driven by market confdence in the product. Confdence is driven by information. In an efort to bridge the Gulf sea- food information gap between end-buyers and consumers, a number of initiatives have recently been implemented in the Gulf of Mexico. Learn about the innovative programs tasked with advancing Gulf of Mexico seafood. Moderator: Alex Miller, Gulf States Marine Fisheries Commission ■ 11 a.m. – 12 p.m. National Fisheries Institute Presents: Revisiting Listeria Control in Smoked Fish and RTE Plants Te RTE industries, especially smoked fsh processors, are under the microscope more aggressively than ever by the Food and Drug Administra- tion to keep watch on Listeria spp. in the environment of the plant. Tis session will pres- ent FDA's current thinking on Listeria control in smoked fsh and RTE plants and will include the experience of other food sectors. Recommenda- tions on what should be in place for a strong environmental monitoring program. Discus- sions of what works and what doesn't on the front lines of a smoked fsh plant. Moderator: Kenny Lum, Seafood Products Association ■ 11 a.m. – 12 p.m. How Can We Increase Seafood Consumption in the United States? Tis seminar will outline some of the reasons the U.S. seafood industry is struggling and, more importantly, discuss ways we can move forward. Moderator: Richard Stavis, Stavis Seafoods Onsite education Seafood Expo North America conferences explore hot topics T he conference program at Seafood Expo North America pulls together a wide variety of topics to serve a host of attendees. Industry experts share valuable insights to help you build your business and understand cutting-edge topics that are af- fecting buyers and sellers globally. Te schedule below was as of press time in mid-February. Check the website at www.seafoodexpo.com/north-america for an updated list of conference speakers. SUNDAY, March 16 CONFERENCE TRACKS ■ Foodservice/ Processing ■ Retail/Marketing ■ Business Leadership ■ Food Safety and Compliance ■ Sustainability Attendees carve time out of their show schedule to take part in educational seminars. Monday, March 17 FREE Keynote Crisis Management ■ 2 – 3 p.m. Daniel Diermeier, Ph.D., Kellogg School of Management R eputation has moved to the top of the agenda for many CEOs and boards. What used to be a "nice to have" is now considered a core asset that needs to be protected and actively managed. Reputational damage can hurt a company in many ways. New (especially user-generated) media and increased globalization have only accelerated this trend. In this session we will introduce new approaches to reputation management that add rigor to a notoriously vague and undefned area. We will frst discuss effective strategies to manage reputational crises and to interact with NGOs, interest groups and the media. We will then discuss the essential elements for creating a reputation management capability and how to integrate such a capability with business practices and corporate strategy. LEARN HOW TO: ✔ Overcome direct challenges from infuential activist and political sources ✔ Manage corporate scandals ✔ Use external, unrelated events to boost reputation ✔ Build a reputation management process 42_BehindTheLine_72Conferences_76Jump.indd 72 2/13/14 4:54 PM

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