SeaFood Business

MAR 2014

SeaFood Business is the global trusted authority for seafood buyers and sellers. We are the seafood industry's leading trade magazine with more than 30 years of experience. Our coverage is based on the "business" of buying and selling seafood.

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Retail Report 24 SeaFood Business March 2014 Visit us online at www.seafoodbusiness.com 70.67% This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. Reported results are for the 52 weeks ending Nov. 30, 2013. Results were compiled from key U.S. grocery, mass/supercenter and club chains, including 18,000 stores nationwide. For more information, contact Haley Hastings at the Nielsen Perishables Group: (773) 929-7013, haley. hastings@nielsen.com. Seafood's household penetration 52 weeks ending Nov. 30 declines except fnfsh, which increased dollar sales 3.4 percent. Prepared seafood accounted for 17.1 percent of department dollar sales, steady compared to the pre- vious year. Average weekly dollars per store for prepared products increased 1 percent to $1,167 during this pe- riod. Prepared fsh in- creased weekly dollars per store 7.1 percent to $423 — the high- est growth within pre- pared seafood. Other seafood items, which includes dips, soups and sides, contributed 3.7 percent to seafood department dollar sales during the latest 52 weeks, increasing average weekly sales 7 percent to $255 per store. Small uptick in store sales Weekly sales per store, per region $0 $2,000 $4,000 $6,000 $8,000 $10,000 2013 2012 Total U.S. West South East Central 22_24RetailReport.indd 24 2/14/14 3:24 PM

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