SeaFood Business

MAR 2014

SeaFood Business is the global trusted authority for seafood buyers and sellers. We are the seafood industry's leading trade magazine with more than 30 years of experience. Our coverage is based on the "business" of buying and selling seafood.

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Retail Report 22 SeaFood Business March 2014 Visit us online at $0 $3,000 $6,000 $9,000 $12,000 2012 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Mollusks Surimi seafood Sauces / seasonings Seafood side items Seafood dips / spreads Meals Other seafood 0% 10% 20% 30% 40% Finfish Shrimp Other prepared seafood Crustaceans Shopping trips decrease Increased fnfsh dollar sales drive 2013 department growth Year-end holidays, Lent support sales Average weekly sales per store, 52 weeks ending Nov. 30 F resh fnfsh ac- counted for the largest share of seafood department dollar sales, at 38 per- cent, during the 52 weeks ending Nov. 30, 2013. Fresh shrimp was the second-largest contributor to seafood dollar sales with a 27 percent share. More than 60 per- cent of U.S. house- holds purchased fresh seafood during this period. Tese house- holds purchased sea- food on 6.11 trips per year, down 1.03 per- cent from the prior year. Seafood dollar sales were down 0.4 percent, while dollars per trip increased 2.5 percent for an aver- age of 28 cents more per trip. Te decrease in dollars was infu- enced by the 1.6 per- cent decrease in house- hold penetration. Within fresh sea- food, fnfsh made up 47.7 percent of sales, with weekly dollar sales up 3.5 percent to $2,577 per store. Te top four fnfsh vari- eties (salmon, tilapia, catfsh and cod/scrod) all saw dollar increases compared to the pre- vious year. Of the four species, cod/scrod saw the highest growth, up 9.8 percent to $180 per store per week. Mollusks, shrimp and crustaceans also expe- rienced dollar growth, with crustaceans (crab, lobster and crawfsh) being the only cat- egory within fresh sea- food to increase dollar Finfsh, shrimp dominate retail dollar share 52 weeks ending Nov. 30 Shopping trips drop … Purchase frequency, per year … but spend increases Seafood dollars spent per trip share compared to the previous year (up 0.5 percentage points). Te Southern re- gion showed the stron- gest dollar growth in fresh seafood, up 5 percent compared to the previous year. Crustaceans displayed the highest growth in the South, up 12.7 percent compared to the previous year. Te Eastern region had the smallest growth, up 0.7 percent. Each sea- food category within the region experienced 0 4 8 12 6.2 6.1 2013 2012 $0 $4 $8 $12 2012 $11.58 $11.30 2013 22_24RetailReport.indd 22 2/14/14 1:54 PM

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