SeaFood Business

MAR 2014

SeaFood Business is the global trusted authority for seafood buyers and sellers. We are the seafood industry's leading trade magazine with more than 30 years of experience. Our coverage is based on the "business" of buying and selling seafood.

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U.S. News 12 SeaFood Business March 2014 For updated NEWS, go to www.SeafoodSource.com Image courtesy of Long John Silver's LOUISVILLE, Ky. L JS launches provocative 'Think Fish' TV spots to protect the consumer, and to protect our watermen from unfair competition, Mary- landers deserve to know that they are being served the sea- food they ordered. And when I order a Maryland-style crab cake, I want to know whether it is actually being made with crab fown halfway around the world," says state delegate Eric Luedtke. ARLINGTON, Va. Maine glass eel fishery gets first-ever quota Te Atlantic States Marine Fisheries Commission Amer- ican Eel Management Board approved a conservation pro- posal from the state of Maine to allow quota management for its lucrative glass eel fsh- ery. A quota of 11,749 pounds will be in place for Maine's 2014 season, which begins this month. Developed with input from Maine's fshing industry and Tribal Nations, the catch limit represents a 35 percent reduction from the 2013 harvest. Maine will also be implementing a harvester swipe-card system with daily dealer reporting in order to increase accuracy and timeli- ness of landings data and re- duce opportunities for illegal harvests. Prior to this fshing year, the Maine glass eel fsh- ery was regulated by the 1998 Fishery Management Plan that regulated by gear restric- tions and a license cap. SEATTLE Bristol Bay documentaries shed light on fishing, mining Te Bristol Bay Regional Seafood Development As- sociation (BBRSDA) last month released three short documentaries on its website and YouTube page. Te vid- eos capture the values of the 1,800 small business owners who make their livelihood and the sustainable resource harvested in the world's larg- est sockeye fshery in Alaska. Filmmaker and lifelong fsherman Elijah Lawson worked with Randall Peck to create "Te Process," "Community" and "Te Mershons," portraits of Bris- tol Bay fshing families. Te seafood industry there sup- ports 12,000 jobs and gener- ates more than $1.5 billion in total economic activity. Last month, the Environmental Protection Agency released its fnal Bristol Bay Water- shed Assessment, which cau- tions that the proposed large- scale Pebble Mine could have devastating efects on the salmon fshery and pose seri- ous risks for Alaska natives, whose culture is built around salmon. "Tese videos cap- ture the essence of what Bris- tol Bay fshermen have been fghting so hard to protect," says Bob Waldrop, BBRSDA executive director. ANNAPOLIS, Md. Maryland introduces bill to combat seafood fraud In early February, the "Mary- land Seafood Authenticity and Enforcement Act," was introduced. Te bill would provide Maryland residents with more information about the seafood they purchase. In addition to requiring that seafood is properly identifed at the point of sale — on the label, sign or menu — the bill would also prohibit a seller from knowingly mis- labeling a species. If passed, there would also be stronger regulations for the labeling of Maryland's blue crab, includ- ing identifying its origin and limiting sales of a product la- beled "blue crab" to the actu- al species (Callinectes sapidus). "To protect the public health, easy to do that." LJS will support the ads with print coupon inserts in Sunday newspapers na- tionwide, along with online ads, online social media campaigns and direct-to- consumer communication in restaurants. Q uick-service seafood restaurant chain Long John Silver's (LJS) is launch- ing a series of television ads to kick of an ongoing cam- paign to encourage Ameri- cans to eat more fsh. Te ads, titled "Methane," "Marinated Pork" and "Fi- nal Frontier," compare fsh and land-based proteins. Running on TNT, HGTV and the Discovery Channel, the ads were designed to be "bold" and "memorable." Long John Silver's recent- ly joined with the nonproft Seafood Nutrition Partner- ship, a group that is working to educate American con- sumers about the benefts of eating seafood. "We ofer a variety of seafood choices including baked cod and baked shrimp to satisfy a broad range of consumer taste options from indulgent to lighter tasting," says Charles St. Clair, chief marketing ofcer at LJS. "Te experts agree: Ameri- cans should eat more sea- foodand we're making it Facts & FIGURES 272 Millions of salmon harvested by Alaska fshermen in 2013, according to the Alaska Seafood Marketing Institute (ASMI) 219 Millions of pink salmon landed in Alaska in 2013, a new record, according to ASMI 691 Millions of dollars the annual harvest was worth to Alaska fshermen, according to ASMI 10_16NewsRecap.indd 12 2/14/14 2:13 PM

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