SeaFood Business

FEB 2014

SeaFood Business is the global trusted authority for seafood buyers and sellers. We are the seafood industry's leading trade magazine with more than 30 years of experience. Our coverage is based on the "business" of buying and selling seafood.

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Page 52 of 62

Conference Schedule 11 a.m. – 12 p.m. Gulf Seafood TODAY: Marketing, Traceability and Sustainability Moderator: Alex Miller, Gulf States Marine Fisheries Commission 11 a.m. – 12 p.m. National Fisheries Institute Presents: Revisiting Listeria Control in Smoked Fish and RTE Plants Moderator: Kenny Lum, Seafood Products Association (SPA) 11 a.m. – 12 p.m. How Can We Increase Seafood Consumption in the United States? Moderator: Richard Stavis, Stavis Seafoods 12:15 – 1:45 p.m. Is Aquaculture Sustainable? Moderator: Linda Odierno, Te National Aquaculture Association 12:15 – 1:45 p.m. Molecules Can Kill — Plus Other Fun Facts about Food Allergies! Presenter: Jacqueline Church, Kitchen Confdence 12:15 – 1:45 p.m. SeaFood Business Presents: Developing a Brand Strategy with Case Studies: Maine Lobster & Alaska Salmon Moderator: Fiona Robinson, SeaFood Business Straight talk Increase your knowledge at Expo's conference program T he conference program at Seafood Expo North America gathers industry experts who share valu- able insights to help you build your business and understand the dynamics of the global seafood industry. Te 2014 lineup will cover a wide range of topics like increasing seafood consumption, the sustain- ability of aquaculture, fshery improvement projects, food safety concerns and preventing waste along the supply chain. Full conference descriptions and a list of participants can be found at 48 SeaFood Business February 2014 Visit us online at SUNDAY, March 16 Monday, March 17 FREE Keynote Crisis Management 2 – 3 p.m. Daniel Diermeier, Ph.D., Kellogg School of Management R eputation has moved to the top of the agenda for many CEOs and boards. What used to be a "nice to have" is now considered a core asset that needs to be protected and actively managed. Reputational damage can hurt a company in many ways. New (especially user-generated) media and increased globalization have only accelerated this trend. In this session we will introduce new approaches to reputation management that add rigor to a notoriously vague and undefned area. We will frst discuss effective strategies to manage reputational crises and to interact with NGOs, interest groups and the media. We will then discuss the essential elements for creating a reputation man-agement capability and how to integrate such a capability with business practices and corporate strategy. LEARN HOW TO: ✔ Overcome direct challenges from infuential activist and political sources ✔ Manage corporate scandals ✔ Use external, unrelated events to boost reputation ✔ Build a reputation management process CONFERENCE TRACKS Foodservice/ Processing Retail/Marketing Business Leadership Food Safety and Compliance Sustainability The Boston conference program offers educational opportunities for everyone. 48_Conferences.indd 48 1/17/14 2:44 PM

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