SeaFood Business

MAY 2013

SeaFood Business is the global trusted authority for seafood buyers and sellers. We are the seafood industry's leading trade magazine with more than 30 years of experience. Our coverage is based on the "business" of buying and selling seafood.

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Page 14 of 54

U.S. News Photo courtesy of Captain D's CHICAGO U.S. seafood chain sales rebound S ales at both full-service and limited-service U.S. seafood chains soared in 2012 as the economy rebounded. Full-service seafood restaurant chain sales climbed 4.5 percent in 2012 compared to 2011, according to foodservice consulting frm Technomic's Top 500 Chain Restaurant report released in mid-April. Te seafood category follows the overall restaurant industry growth of 4.9 percent in 2012. "It is certainly encouraging to see overall industry growth rates return to levels not seen since 2007," says Ron Paul, president of Technomic. MONTEREY, Calif. NGOs support indoor farms SeaChoice and the Monterey Bay Aquarium's Seafood Watch program released six new seafood recommendations, paying particular attention to closed-containment aquaculture. Five of the six strongest recommendations, bearing the "green" label, include species farmed in recirculating systems in Canada and the United States — white sturgeon, Nile tilapia, gilthead sea bream, European sea bass and yellow perch. Te sixth recommendation, listed as "yellow," is Atlantic halibut farmed in recirculating systems in Canada. "Tese systems separate production from the natural environment, which minimizes the risk of escapes and disease transfer to wild fsh," says Bill Wareham, SeaChoice representative from the David Suzuki Foundation. SeaChoice partnered with the Monterey 10 SeaFood Business May 2013 Te full-service seafood sales growth rate of 4.5 percent in 2012 was remarkable, since the category grew only 2 percent in 2011. "Red Lobster drives that sales growth, since it comprises such a large portion of the full-service seafood segment. Red Lobster's sales grew 4.5 percent in 2012," says Mary Chapman, director of production innovation for Technomic. Captain D's was the star in the limited-service sector in 2012, with an earnings increase of 7.8 percent. "Teir sales have been up for four or fve consecutive quarters. Sun Capital, which owns Captain Bay Aquarium in Monterey, Calif., to produce the list of recommendations. "We are pleased to see the aquaculture industry implementing environmentally responsible practices," says Jennifer Dianto Kemmerly, director of the aquarium's Seafood Watch Program. "Such innovation is critical to ensuring ocean health, especially as more of our seafood supply comes from farmed sources." WASHINGTON, D.C. Feds propose tougher 'dolphin safe' regulations Te U.S. government has proposed more stringent regulations for tuna producers to comply with the Dolphin Protection Consumer Information Act and its obligations to the World Trade Organization. Te National Oceanic D's, is working on menu and brand positioning before expanding," Chapman says. In addition to upgrading its core menu items, Captain D's launched a "Fire Grilled" menu that has been positively received by guests, says Captain D's CEO Phil Greifeld. TV spots, interior design updates and other eforts also contributed to an increase in the chain's proftability. Long John Silver's, on the other hand, had a sales drop of 3.1 percent in 2012. "Teir new parent company has and Atmospheric Administration's Fisheries Service proposed a rule that would modify the requirements of the certifcations that accompany the Fisheries Certifcate of Origin; change storage requirements related to dolphin-safe and non-dolphinsafe tuna on board fshing vessels; create new requirements for processors, other than tuna canners, of tuna product labeled dolphinsafe; and modify the reporting requirements associated with tracking domestic tuna canning and processing operations. Conservation group Earth Island Institute says the proposal may frustrate Mexico, which has been shut out of the U.S. canned tuna market for 20 years. Te group claims Mexico has tried to weaken the dolphin safe standards over the years to gain access. made many of the same efforts as Captain D's, including menu positioning. Hopefully, those changes will take efect as time goes by, but our numbers show they haven't yet," Chapman says. Among casual seafood operators, Bonefsh Grill is one of the leaders with a spike in sales of 11.2 percent in 2012. "Bonefsh is also leading in our consumer research. Tey do well with executing and promoting the freshness of their food and utilizing social media," Chapman says. TAMPA, Fla. Aquarium launches certification program Tampa, Fla., area restaurants will soon be sporting a new sustainable seafood logo. Te Florida Aquarium in Tampa soft-launched its Seafood Now sustainability program with partners like Mitchell's Fish Market, Te Columbia, and Mise en Place. Sweetbay Supermarket, which carries Marine Stewardship Council-certifed seafood, will utilize its educational materials. Companies partnered with Seafood Now take a pledge to not sell or serve seafood on the Monterey Bay Aquarium's Seafood Watch "avoid" list. "We are trying to be a clearinghouse of information," says Debbi Stone, VP-education at the aquarium. Partner restaurants are helping to refne the pledge guidelines. Te program launches on June 15. For updated NEWS, go to

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