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Issue link: https://seafoodbusiness.epubxp.com/i/112398
Conference Schedule Get together Monday, March 11 processors to increase productivity and diversify their markets through the development of byproducts from seafood processing waste. 2 p.m. - 3 p.m. Take advantage of educational opportunities T he seminar program at the International Boston Seafood Show assembles industry experts who share insights to help you build your business. Te 2013 conference program includes sessions for foodservice and retail buyers and also addresses the needs of food safety, sustainability and marketing professionals. Traceability, fraud, byproduct utilization and the myths surrounding seafood consumption are also on the docket. Please refer to www.bostonseafood.com for the full list of speakers. SUNDAY, March 10 11 a.m. - 12 p.m. Independents Day Independent seafood retailers are invited to learn how to thrive and compete with supermarkets and big box stores. Today���s savvy consumers appreciate the knowledge, personal service and experience only specialty retailers can provide. You don���t have to be the biggest to be the best! Attendees are invited to interact. 11 a.m. - 12 p.m. National Fisheries Institute Presents: Options in Documenting Product Distribution Documenting food safety requires not only a HACCP plan but also a traceability plan as the requisite tools. Documenting chain of custody does not require speed but certainly requires accuracy. Numerous systems are on the market from technology solution providers (TSPs) that offer software packages for documenting product distribution. And there are alternatives to these TSPs that offer standardized approaches for capturing and sharing information with trading partners. This session will consider the options in support of your trace plan. 11 a.m. - 12 p.m. Tuna Forum This panel will begin with a video detailing the state of tuna ���sheries today. A dynamic panel discussion will follow, outlining the many tools available and projects that are currently underway that will 80 SeaFood Business March 2013 help the marketplace make distinctions in procurement decisions, while moving toward a more sustainable future. 12:15 p.m. - 1:45 p.m. Brand That Fish: How To Distinguish Your Seafood Products and Services in a Crowded Marketplace Branding may hold the key for companies to capture, or recapture, market share. This discussion, presented by branding/advertising executives and trademark attorneys with experience in seafood, aims to educate attendees about what they should know about creating a brand and maintaining and enforcing trademarks and trade dress in their packaging and advertising. 12:15 p.m. - 1:45 p.m. Combating Seafood Substitution & Mislabeling: Facts, Fictions & Initiatives Mislabeling costs the industry millions of dollars each year and erodes trust in the marketplace. Come to ���nd out the latest developments on how to defend your business from fraud. 12:15 p.m. - 1:45 p.m. Waste Not! Extracting Value from the Seafood Processing Waste Stream Through the Development of Byproducts As the seafood sector has seen increased competition for raw materials in recent years, this panel will explore the opportunity for FREE Keynote Soren Kaplan, author of the Wall Street Journal bestselling book Boost Pro���ts with Accurate Recipe Cost and Product Engineering Learn how to apply Mark Kelnhofer���s unique methodology to discover what producing the food for the guest experience really costs you. With accurate recipe writing and costing as a base, he will walk you through the steps to re-engineer your products for success and pro���tability utilizing his proven methods. 2 p.m. - 3 p.m. Choosing a Value-Based Sourcing Partner: How to Ensure Vendor Integrity When you are looking for a sourcing partner in the seafood industry, what roles should values play in your selection process? This seminar will focus on how to ensure your vendors are focused on providing product integrity, as well as responsible sourcing and food-safety procedures. 2 p.m. - 3 p.m. Panel Discussion on Species Substitution, Mislabeling and Fraud NOAA Office of Law Enforcement is hosting an interagency panel discussion on seafood mislabeling, species substitution and fraud. Panelists will discuss what their respective agency or company works on in relation to seafood mislabeling, how it affects industry and consumers, and how to ensure product is correctly labeled. 3:30 p.m. - 4:30 p.m. Roundtable: Convergence of Seafood Traceability and Species-Identity Technologies ��� The Arrival of the New Frontier Government and non-governmental laws and initiatives have failed to provide incentives for improvement, and global consumers and s eafo o d indus tr y par ticipant s increasingly recognize the need for traceability DNA-based species identity confirmation using FDA databases and protocols. Discover how Source To Plate rewards selfidentifying fishermen, suppliers, processors, wholesalers, retailers Leapfrogging to Breakthrough Innovation 12:30 p.m. ��� 1:30 p.m. Room 153AB We all know innovation is critical for success. But while breakthroughs may seem easy for companies like Apple, many struggle with what it actually takes to ���change the game.��� Big innovations aren���t just about technologies and products anymore but require a creative and strategic focus on new services and business models. Learn how companies like OpenTable, Four Seasons, Gatorade and other leading innovators leverage market trends, co-create solutions with customers and embrace uncertainty as they shape the future. Through a highly interactive presentation, Soren Kaplan highlights the counterintuitive strategies required for disrupting organizational mindsets in order to create disruptive innovations that positively surprise the market. and restaurants with the highest standards by allowing consumers to make seafood choices. 3:30 p.m. - 5 p.m. National Fisheries Institute Presents: Debunking the Risk Myths: Seafood���s Success Story Health bene���ts from regular seafood consumption have historically been clouded by the public���s negative perception of seafood, fueled by inaccurate press coverage and poorly constructed government advisories, while the daily government advice (DGA) recommends that all Americans choose nutrient-dense seafood in place of some meat and poultry and that pregnant women Visit us online at www.seafoodbusiness.com