Menu Trends Some increases seen
How does the amount of seafood you now offer on your menu compare to that of last year?
0% 15% 30% 45% 60% 75%
> 50%
26% - 50% more
Price hikes…
Overall, how do your seafood menu prices compare to those of last year?
Higher Same Lower
32% 67% 1%
1% - 25% more
Same as last year
1% - 25% less
26% - 50% less
>
50% less
… and wholesale prices are to blame
Why are your seafood menu prices higher compared to last year?
Due to increased wholesale prices
The need for increased margin
Other 77% 13% 10%
Foodservice Survey Foodservice Top 10
What are the five best-selling species on your menu? (multiple responses)
Rank Product 10.
1. Salmon (farmed) 2. Shrimp (farmed) 3. Crab 4. Haddock 5. Lobster 6. Scallops 7. Sea Bass 8. Cod 9. Tuna (fresh) Clams
Menu concerns
Have you removed any seafood items from your menu because of consumer concerns about sustainability?
Yes No
72% 28%
'Problem' areas
Which products have you removed from your menu because of consumer concerns about sustainability? (multiple responses)
Chilean sea bass
Shrimp (imported) Salmon (farmed) Other
All farmed seafood Tuna
Shark 0% Visit us online at www.seafoodbusiness.com 20% 40% 60% 80% December 2012 SeaFood Business 41