SeaFood Business

MAY 2014

SeaFood Business is the global trusted authority for seafood buyers and sellers. We are the seafood industry's leading trade magazine with more than 30 years of experience. Our coverage is based on the "business" of buying and selling seafood.

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Retail Report 5.6% Other fresh fish 2.4% Flounder 2.2% Tuna 7.1% Cod/scrod 9.8% Catfish 9.8% 7.1% 5.6% 25.2% Tilapia 37.8% Salmon 14 SeaFood Business May 2014 Visit us online at www.seafoodbusiness.com $20 $40 $60 $80 $100 52 weeks ending Jan. 25 Previous year Jan 2014 Dec 2013 Nov 2013 Oct 2013 Sep 2013 Aug 2013 Jul 2013 Jun 2013 May 2013 Apr 2013 Mar 2013 Feb 2013 $0 $2 $4 $6 $8 $10 $12 52 weeks ending Feb. 22 Previous year Fresh tuna on the uptick Central region leads sales growth at 26.2 percent Tuna sales drop Total U.S. tuna spend per trip Summertime bump Average weekly tuna sales, per store $70 per store per week in 2013). Higher pric- ing and consumer de- mand for tuna could both be cited as a driver for this growth. Tuna sales in- creased signifcantly across regions during the 52 weeks ending Jan. 25. Te Central region led in weekly tuna sales growth, up 26.2 percent from $34 per store in the previous year, while the Southern region increased 14.7 percent versus the prior year. Te East had the high- est sales among U.S. regions with an aver- age of $78 per store per week, while the Central region had the lowest sales per store per week at $43. T una comprised 2.2 percent of the fnfsh category during the 52 weeks ending Jan. 25, plac- ing it seventh in sales of fresh fsh species. However, with weekly sales up 18.7 percent to $57 dollars per store, tuna's growth far outpaced the other species experiencing sales growth, with sea bass/sea bream plac- ing a distant second with 13.8 percent dol- lar growth during the same period, up to $8 per store per week. Fin- fsh increased weekly dollar sales 3.8 percent to $2,588 per store, with increased dollar sales in six of the top seven fnfsh species. Some of the sales growth in tuna could be attributed to a slight increase in the percentage of house- holds purchasing, up 0.7 percentage points to 2.6 percent of households. Trips per household remained steady at 1.8 trips per year, but net dollars per trip decreased 5 percent to $9.62. Nationally, tuna sales peaked the week of the Fourth of July holiday (the week end- ing July 6, 2013), with $81 per store. Tis week's sales increased 32.5 percent from $61 the previous year. Weekly tuna sales from Memorial Day (week ending May 25) until Labor Day (week ending Sept. 7), averaged 37.3 per- cent higher per store than the same weeks the previous year ($51 per store per week in 2012 compared to This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. FreshFacts Point- of-Sale Data: 52 weeks ending Jan. 25, 2014, key U.S. grocery, mass/supercenter and club chains. FreshFacts® Shopper Insights Powered by Spire: 52 weeks ending Feb. 22, 2014, grocery channel only. For more information, contact Haley Hastings at the Nielsen Perishables Group: (773) 929-7013, haley. hastings@nielsen.com. Tuna plays minor department role Finfsh dollar share by sub-category, 52 weeks ending Jan. 25 14_retailreport_may.indd 14 4/16/14 9:37 AM

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