SeaFood Business

MAY 2013

SeaFood Business is the global trusted authority for seafood buyers and sellers. We are the seafood industry's leading trade magazine with more than 30 years of experience. Our coverage is based on the "business" of buying and selling seafood.

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Global Retail "I think most customers are quite aware that a good number of retailers have not had horse meat in their food and [those stores] have been rewarded with extra business." — Justin King, chief executive, Sainsbury's Which?, six in 10 consumers changed their shopping habits after the news broke. It fnds consumer trust in the meat industry has fallen by 24 percent, with 30 percent now buying less processed meat and 24 percent buying fewer ready-to-eat meals containing meat. Te survey also shows there's considerably less confdence in food safety, with seven in 10 people feeling confdent buying products in supermarkets (down from nine in 10). "Te horse meat scandal exposed the need for urgent changes to the way food fraud is detected and standards are enforced. Tese serious failings must be put right if consumers are to feel fully confdent in the food they are buying," says Richard Lloyd, executive director of Which? Te group is therefore calling on the U.K. government to take fve urgent steps; enforce increased and better coordinated food surveillance; tougher enforcement; tighter legislation; improved country-of-origin labeling; and for food-labeling policies to be returned to the Foods Standards Agency (FSA) from the U.K. Department for Environment, Food and Rural Afairs (DEFRA). As far as the U.K. consumer is concerned, provenance has become a very important motive behind grocery purchases, says David Jago, director of innovation and insight with U.K.-based research company Mintel. "Te current issues really have afrmed the British consumer's interest in provenance as a concept and their faith in the quality of Britishproduced food," says Jago. "Like all these things there is a direction of travel, and I think seafood is an opportunity within our business and in the U.K. as a whole." — Mike Coupe, group commercial director, Sainsbury's "Tat can only be a good thing. It's a terrible shame it had to come about for that [horse meat] reason, but every cloud has a silver lining." According to Mintel, locally sourced food is now thought to be a £5.5 billion ($8.4 billion/€6.4 billion) retail market and is forecast to grow to at least £6.5 billion ($9.9 billion/€7.6 billion) by 2017. While this is still a small percentage of the country's £160 billion ($243.7 billion/€187.6 billion) total grocery market, Jago says it's still "good growth" and it shows the "intent and willingness" of U.K. consumers. Seafood ticks many of the provenance boxes, says Jago, adding that there's a good opportunity for the category, particularly fresh formats, to take some ground from red meat while retailers and food manufacturers rebuild credibility and restore trust. But he also believes that for the fsh category to really beneft, retailers need to make products a lot more convenient to the typical consumer through more easy-cook formats and ready-to-eat meals. He further warns that another food crisis could be just around the corner. "Te meat category has taken a big knock, but you have to ask how long it will be before another area has a similar story," says Jago. "Consumer watchdogs and government bodies are now looking much more closely than they were before; there's so much more scrutiny, so things like the horse meat scandal are likely to happen again." Contributing Editor Holland lives in London Jason The newly designed! SeafoodSource.com directory A comprehensive list of seafood suppliers, distributors, and equipment and service providers from around the A comprehensive list of seafood suppliers, Make sure attendees find you after the show and world. distributors, and equipment and service providers listing NOW! upgrade your from around the world. Make sure attendees fnd you after the show and upgrade your listing NOW! Visit us online at www.seafoodbusiness.com May 2013 SeaFood Business 39

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